HELLO !
My name is
MUHAMAD HARIYANTO
Profile
I specialize in Graphic Design, Technical Design, Motion Graphics, and UI/UX. I craft aesthetic, meaningful experiences and impactful communication while developing leadership skills to build strong teams and streamline design processes. Driven by creativity, innovation, and continuous learning, I create purposeful designs that make a lasting impact.
What i do?
Creative Direction & UX Leadership
Leading innovative design solutions that prioritize user-centered experiences to enhance engagement and functionality.
Leading innovative design solutions that prioritize user-centered experiences to enhance engagement and functionality.
Design Team Management
Mentoring and cultivating high-performing teams through collaboration, efficiency, and consistent growth.
Mentoring and cultivating high-performing teams through collaboration, efficiency, and consistent growth.
Visual & Branding Strategy
Strengthening brand identity and UI/UX strategies by integrating compelling visuals with thoughtful product positioning and audience insights.
Strengthening brand identity and UI/UX strategies by integrating compelling visuals with thoughtful product positioning and audience insights.
Experience
Head of UI/UX & Graphic Design
Bhumi Varta Technology | Tangerang, Indonesia (Sep 2018 - Dec 2024)
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Founded & scaled the design team from 1 to 8 professionals in a growing company that expanded from 5 to 200+ employees.
Developed SOPs, KPI tracking, risk management systems, and ISO-certified workflows to ensure efficiency and consistency in design processes.
Led the UI/UX, motion graphics, and branding departments, driving creative excellence across digital platforms.
Implemented data-driven UX strategies, increasing user engagement and satisfaction (75% → 90%).
Optimized product workflows, reducing project delivery times by 50% through structured design operations. VP Product & Design
Oversaw cross-functional teams (UI/UX, Product SaaS, Enterprise Product, QA/QC, Project Management, and Creative).
Led strategic product development, aligning UX principles with business goals to enhance user retention and drive market penetration.
Established performance tracking systems, streamlining collaboration between design and engineering.
Managed a 20-person team, ensuring high-quality outputs across multiple verticals.
Junior Specialist
Panarub Dwikarya | Tangerang, Indonesia (Jun 2018 - Aug 2018)
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Prepared design files for production, ensuring accuracy and print readiness.
Coordinated with the manufacturing team to ensure products met design specifications.
Assisted in the finalization and release of footwear products for production.
Senior Graphic Designer
Teknologi Intelegensi Geobisnis | Tangerang, Indonesia
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Directed brand identity and marketing design strategies for enterprise clients.
Created cohesive branding assets for corporate and campaign needs, enhancing visual engagement.
Senior Graphic Designer
Teknologi Intelegensi Geobisnis | Tangerang, Indonesia (Mar 2016 - Dec 2017)
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Directed brand identity and marketing design strategies for enterprise clients.
Created cohesive branding assets for corporate and campaign needs, enhancing visual engagement.
Graphic Designer
Surya Besindo | Tangerang, Indonesia (Jan 2016 - Jan 2017)
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Designed and executed event branding and marketing campaigns, increasing audience reach and engagement.
Developed multi-format marketing assets, optimizing campaign effectiveness.
Graphic Designer
Teknotama Lingkungan Internusa | Tangerang, Indonesia (Mar 2014 - Apr 2015)
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Managed branding and marketing designs for Bhinneka Padang Restaurant & Borders Cafe, ensuring cohesive brand messaging.
Developed corporate branding assets, strengthening brand recognition.
Drafter Graphic Designer
Megah Mas | Tangerang, Indonesia (Oct 2007 - Oct 2009)
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Created technical drawings and footwear design files for production, ensuring quality execution from concept to final release.
Assisted in production readiness and design optimization.
Education
Associate Degree, Web Graphic Design
Universitas Raharja | Indonesia, Indonesia (2009 – 2013)
Completed coursework in graphic design, web design, and various artistic disciplines during college, developing strong foundational skills in digital and creative design.
Certification in UI/UX Design & Research
Binar Academy | Indonesia, Indonesia (Issued Jun 2021)
Certification in UI/UX Research & Design Wave 9.